The Cruiser 55
In January 2009, the BAVARIA Yachtbau GmbH announced BMW Group DesignworksUSA as their new design associate and commissioned the global design consultancy and subsidiary of the BMW Group to support the Giebelstadt boat builder in the realignment of its product portfolio. DesignworksUSA operates in a multitude of industries both for the parent company’s three brands as well as for external customers. Together with BAVARIA the consultancy had presented their debut joint project, the Deep Blue 46, at the BOOT Dusseldorf. With this boat the two partners achieved a precision landing. It was recently awarded the trophy “Boat of the Year” at the Croatia Boat Show. The second collaboration of this Bavarian connection is just about to be presented to the public. In April, the Cruiser 55, the biggest BAVARIA yacht to date, will be shown for the very first time at the Salo Nàutic Internacional de Palma on Majorca.
For the development of this milestone in the history of BAVARIA, the shipyard pinned its hopes on an extremely electrifying combination of affiliates. While Farr Yacht Design managed the boat construction, the Munich studio of BMW Group DesignworksUSA was responsible for the overall exterior design and styling concept. With the result, the experts at the versatile design consultancy are effortlessly demonstrating that they master the art of sensitive evolution equally well as the techniques of creative revolution. The design concept of the Cruiser 55 is a discreet enhancement of the existing Cruiser line, marking the beginning of a new era in BAVARIA design – an era characterised by a clearly defined design vocabulary, by innovative impetus and a combination of maximum functionality and premium design.